It started with Missy.
When the pandemic hit, I'd just moved to Melbourne and adopted a cat. After a few moves (a share house, a townhouse, eventually an apartment) I stumbled onto something: a raised garden bed filled with dirt made a surprisingly effective litter box. Months before any smell. Something about the soil biology was doing the heavy lifting.
Meanwhile, my partner was changing his cats' litter twice a week, spending a fortune, and still dealing with cats who'd rather pee on the laundry. His system smelled fast. Mine was messy and hard to replace. We had opposite problems.
So I designed something that fixed both, and ended up with a patent-pending system built around the same principles as soil: good bacteria, natural minerals, and bioenzymes that actually eliminate odour instead of masking it.
That's No Smell Club. One person, one cat named Missy, and a product I genuinely believe in.
The system is, at its core, dirt. When you're done with it, put it straight on your garden. It'll help things grow! No composting required, no special disposal. Unlike recycled paper or cardboard (energy and water intensive), clay (strip-mined), wood pellets (deforested), or silica crystals (not compostable), this is a litter that gives back.
I care about getting this right: for you, for your cat, and for the environment. If something isn't working, I want to know. I'm building this to last, not to cut corners. And I'm committed to keeping it as sustainable, affordable, and effective as I possibly can.