Transcript — 0:51

Ever wonder why your cat litter stinks and your cat hates it? Here's what's actually happening inside your litter box. Litters soak up waste like a sponge, but that quickly breeds bacteria. Clumping litter masks it, but the bacteria still multiply until the litter can't hold it anymore.

Now let's take a look at our litter system. It's a layered system that uses natural soil and zeolite to eliminate odours. Instead of bad bacteria multiplying, they get outcompeted by many odourless good bacteria, who then keep multiplying instead. Meanwhile, liquids fall on the zeolite layer below. Think it gets smelly? Nope! The zeolite traps the ammonia, so it never even becomes a smell.

That's why our litter is better. Paper litter lasts only a week or two. Silica litter lasts a few weeks. But ours lasts months. It also costs you way less over time too. There's no smell. There's also less scooping. It's safe and hygienic. Your cat is happy, it saves money, and it's good for the environment.

Welcome to the litter that finally makes sense. Welcome to the No Smell Club.